Introduction
Rose is a Senior Account Manager (AM) at ClickDealer, primarily responsible for brand promotion, business development, and partner communications within the Chinese market. It is a great honor to invite Rose for this interview to share ClickDealer’s current development, industry trends, and her deep insights into affiliate marketing.
Q1: Introduction to ClickDealer
Q: Could you briefly introduce ClickDealer, including its background, history, and its core positioning in the global affiliate market?
Rose: Thank you! It is a privilege to share industry dynamics with everyone. I am Rose, an AM at ClickDealer. For those who aren’t familiar with us, ClickDealer is a performance marketing company. We use a data-driven approach to acquire high-quality customers for brands across over 40 industries. We have built a high-efficiency connection platform that allows advertisers to interface directly with premium independent publishers and media buyers. By leveraging our self-developed tracking and optimization technology, we ensure that every cent of an advertising budget achieves a quantifiable return on investment.
Since our founding in 2012, we have accumulated deep resources in sectors such as E-commerce, Insurance, Health & Beauty, Home Improvement, Sweepstakes, Dating, and Cyber Security, establishing numerous exclusive partnerships and a long-term partner network.
Our core proprietary technology stack includes:
- An intelligent traffic tracking and management platform.
- SmartLinks powered by machine learning algorithms.
- AI-driven data analysis tools.
These technologies help our partners achieve granular management of their ad spend—from data insights and process optimization to automated operations—making marketing actions more precise and efficient. We have been at the forefront of the affiliate marketing industry for 13 years and have consistently earned market trust and accolades from authoritative international bodies like Affiliate World, STM, and mThink.
Q2: Scale and Market Share
Q: What is the current scale of ClickDealer’s affiliates? What percentage do affiliates from China and the Greater China region represent? Also, without disclosing trade secrets, could you share the general volume of your top-tier affiliates?
Rose: Currently, our platform has approximately 15,000 active affiliates, with the Asia-Pacific (APAC) market accounting for about 25-30%. Regarding top-tier channels, our largest channel recently reached a daily volume of over $70,000. Of course, the specific volume for top channels fluctuates slightly depending on marketing seasons and specific offer conditions.
Q3: Offer Types and Stability
Q: Which types of offers (e.g., E-commerce, Subscriptions, Finance, App Installs) does ClickDealer currently focus on? Based on your experience, which offer types currently show the best conversion rates and stability?
Rose: Our high-volume categories primarily include E-commerce, Insurance, Sweepstakes, Dating, Home Improvement, and Antivirus. These categories offer excellent conversion rates and stability; they run year-round without significant “off-seasons,” making them suitable for testing at any time. If you are running traffic on Facebook, costs may rise during the Q4 Black Friday season, but otherwise, they perform very well throughout the year.
Q4: Traffic Source Recommendations
Q: For ClickDealer’s offers, which traffic types are currently most suitable and perform the best?
Rose: Facebook and Google remain the most used sources by our affiliates, followed by TikTok and Native traffic. These sources are stable, offer high scalability, and are well-regarded by advertisers for their quality. Push traffic is also suitable for beginners to test. However, we do not recommend Pop traffic, as the quality is generally poor and often leads to advertiser complaints.
Q5: Future Trends for 2026
Q: From a platform and market perspective, what traffic trends or emerging types should affiliate marketers focus on or prioritize in 2026?
Rose: Personally, I suggest that in addition to mastering the traffic types you are familiar with, you should pay attention to short-video traffic with high search intent, such as TikTok, YouTube, and Instagram. As the audience trends younger and attention spans shorten, these traffic types will take up a larger market share and yield better results.
Q6: Core Competitive Advantages
Q: Compared to other international affiliate networks, what are ClickDealer’s core competitive advantages?
Rose: Having operated for 13 years, we have deep-rooted relationships with premium advertisers. Our advantages include:
- Direct Offers: Most of our offers are high-quality direct-advertiser offers, giving us an edge in pricing and payment terms.
- Localized Support: We have AMs located in China, Canada, Poland, and the Netherlands, ensuring rapid response and timely assistance for affiliates in different time zones.
- Flexible Payouts: Our default is Net-15 with a $500 minimum. If weekly revenue exceeds $1,000 and quality is verified, you can apply for weekly payments. Depending on volume and quality, we can even provide bi-weekly or daily payouts (excluding holidays).
- Tech Superiority: Our robust technical team provides a distinct advantage in maintaining system stability and optimizing SmartLinks.
Q7: Strategic Roadmap (2026 and Beyond)
Q: Can you share ClickDealer’s product roadmap or strategic direction for the next 1-2 years?
Rose: In 2026, while consolidating our existing vertical strengths, we will aggressively expand into emerging niches and regions.
- Health (Nutra): Remains a core driver. We see strong growth in GLP-1 and comprehensive health supplements.
- Finance: We are seeing a shift toward “Education-First” strategies in fintech and investment tools.
- Online Education: Remains a strategic priority as users invest more in skill development during economic fluctuations.
- Strategic Spin-off: Due to its consistent performance, we have decided to upgrade our Social Dating sector into an independent brand. An official launch announcement is coming soon.
- Platform Features: We are introducing an internal Pre-lander system (allowing creation/hosting/tracking within the platform), Split-testing for pre-landers, and an upgraded Facebook Conversions API that supports multiple BMs per campaign.
Q8: Advice for Beginners
Q: What advice would you give to those entering the industry? Which offers and traffic sources should they start with?
Rose: Adopt a long-term mindset. Start with thorough research: analyze top offers and spy on how others are running them. Don’t be too hasty; don’t kill a campaign immediately just because it isn’t profitable on day one. Run A/B tests and strictly control your testing budget.
For beginners, I recommend starting with low-payout, simple conversion offers (like CPL). These see results faster. For traffic, try Push or Display. Regarding geography, I still recommend Tier 1 markets (US/Europe). People think the competition is too high, but in terms of conversion potential and scalability, these regions remain the most promising.
Conclusion
Based on our solid business foundation and innovative tech, we are confident in our journey through 2026. We look forward to working with our partners to create value in this data-driven ecosystem. May we all use technology as our ship and cooperation as our oars to sail steadily through market cycles. Wishing everyone a successful and fruitful new year!
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