Affiliate Marketing

It is a great honor to welcome Pierre Bertin for this in-depth interview. As the Head of Business Development at RollerAds, Pierre is a widely respected leader in the global affiliate marketing space with over a decade of hands-on experience. Known for his sharp insights into traffic algorithms and global trends, Pierre has helped countless affiliates turn negative ROI into scalable success.

The Interview Questions

1. Platform Positioning & Affiliate Support

Pierre, thank you for joining us. For an affiliate looking for stable, high-quality traffic, what are the core advantages of RollerAds in terms of support and entry barriers compared to other networks?
RollerAds stands out for affiliates seeking stable, high-quality traffic by offering responsive support, easy onboarding, and low entry barriers. Our dedicated account managers provide tailored assistance to help you succeed from day one. Unlike some networks, we have straightforward sign-up processes and transparent policies, so affiliates can start running campaigns quickly—with full guidance and minimal obstacles. This makes it easier to access our high-performing, global traffic sources and optimize effectively. 

2. 2025 Performance Recap: A Breakthrough Year

Looking back at 2025, RollerAds achieved remarkable results. In your opinion, what was the most significant milestone, and how has that growth shaped the ecosystem for affiliates today?
In my opinion, the most significant milestone for RollerAds in 2025 was expanding our exclusive traffic partnerships with domainers, domain registrars and parking companies. This not only increased the volume and quality of our traffic but also strengthened trust within the affiliate ecosystem. As a result, affiliates now benefit from higher-converting traffic, enhanced transparency, and more robust support—enabling them to scale campaigns more effectively and grow their businesses with greater confidence.

I also can’t overlook the release of the Direct Click ad format, which perfectly complements these partnerships. Combining survey exit traffic, domain redirects, and high-engagement button clicks, it taps into some of the most lucrative traffic sources. Together with our exclusive partnerships, Direct Click ensures affiliates maximize campaign efficiency and ROI.”

3. Latest Platform Scale, Data, and High-Converting Offers

Scale is everything for an affiliate. Could you share the current number of Publishers and Advertisers on the platform? Based on your data, which types of offers (e.g., Software, E-commerce, Finance) are currently seeing the highest conversion volumes?
RollerAds currently has over twenty thousands of active publishers, nearly 1 million domains, and several thousand advertisers on the platform, ensuring a broad and stable traffic supply for affiliates of every size.

Based on our recent data, the highest conversion volumes are consistently seen in the following verticals:

– Software (especially Antiviruses, utilities and VPNs)

– Sweepstakes

– E-commerce (with a focus on global and mobile-friendly shops)

These segments have strong advertiser demand and proven performance across our traffic sources.

4. Global Traffic Distribution & “Gold Mine” Regions

Affiliates are always hunting for low-competition GEOs. How is RollerAds’ traffic distributed globally right now? Which regions have you observed as having the best “gold mine” potential recently?
RollerAds’ traffic is truly global, with strong volumes across North America, Europe, LATAM, Asia, and Africa. Recently, we’ve seen notable growth and “gold mine” potential in regions like China and Southeast Asia (Indonesia, Vietnam, Thailand), Latin America (Brazil, Mexico), and Eastern Europe (Poland, Romania, Ukraine). These markets often have high user engagement, growing affiliate activity, and lower competition compared to tier-1 GEOs, giving affiliates a great opportunity to scale efficiently.

5. Traffic Quality Assurance & Anti-Fraud

Invalid traffic is every affiliate’s nightmare. How does RollerAds screen its traffic sources? How does your anti-fraud system ensure that every cent spent results in a click from a real human being?
At RollerAds, we take traffic quality and fraud prevention extremely seriously. Our anti-fraud system combines real-time monitoring, advanced algorithms, and third-party verification tools to analyze each click and impression. We screen for suspicious patterns, bot activity, click injection, and other threats using machine learning and manual reviews. Additionally, all new publishers undergo strict vetting before joining the platform. This multi-layered approach ensures affiliates get genuine, high-quality traffic and that every cent spent delivers real, human engagement.

6. Navigating Policy Changes & Maintaining Freshness

With OS providers tightening notification permissions, how is RollerAds ensuring traffic freshness and preventing affiliates from wasting budgets on “stale” subscribers?
Certainly! Here’s a revised answer:

RollerAds maintains traffic freshness by continuously optimizing our push subscriber lists and partnering only with sources that provide active, recent opt-ins. Our top-performing push subscriber source currently comes from Google Discover, ensuring high engagement and quality. We also use advanced algorithms to filter out stale or inactive subscribers in real-time, so campaigns reach users who are most likely to interact.

Additionally, we have recently integrated creative scoring based on Google’s criteria to further boost engagement. This ensures that only the most compelling and compliant creatives reach our subscribers, keeping audiences actively engaged and helping affiliates get the highest possible value for their spend.

7. Automation Tools & Campaign Optimization Tips

Efficiency is the key to success. Can you explain how the CPA Goal feature works? Beyond the algorithm, what exclusive tips do you have for affiliates regarding manual optimization (e.g., frequency caps or Source ID filtering)?
Absolutely! The CPA Goal feature in RollerAds allows you to set your desired cost per acquisition. Our system then automatically optimises your bids and placements to maximise conversions within your target CPA, helping you achieve efficient, data-driven scaling with minimal manual effort.

For manual optimization, here are some exclusive tips:

– Frequency Caps: Limit how often users see your ads to avoid fatigue and increase engagement rates. Start with 1-2 impressions per user per day and test from there.

– Source ID Filtering: Regularly analyse performance by Source ID (publisher/placement) and blacklist underperforming ones to concentrate spend on high-converting sources.

– Creative Rotation: Test multiple creatives

– GEO & Device Segmentation: Break out campaigns by GEO and device for more precise targeting and better budget allocation.

Combining the CPA Goal feature with these manual strategies gives you both efficiency and fine-tuned control over your campaigns.

8. The Impact of AI on Affiliate Marketing

AI is rewriting the rules. What opportunities and challenges do you think AI brings to affiliates? Is RollerAds implementing AI tools to help users optimize their creatives or targeting?
AI brings huge opportunities for affiliates, such as more precise targeting, real-time optimization, advanced audience insights, and automated creative generation—making campaigns more effective and scalable than ever. The main challenges include keeping up with rapid changes, adapting strategies to AI-driven competition, and ensuring transparency in decision-making.

At RollerAds, we’re actively implementing AI-driven tools to help users succeed. Our recent advancements include creative scoring based on Google’s criteria, which uses AI to predict and improve creative performance. We’re also enhancing our targeting and traffic quality algorithms with AI to deliver better results for affiliates. These tools help users optimize their campaigns faster and reach higher ROI with less manual effort.

9. Future Outlook & Special Advice for Newbies

Looking ahead, what new developments can we expect from RollerAds? Finally, which traffic format is most worth diving into right now? For a “newbie” affiliate with a limited budget, where would you suggest they start?

Looking ahead, RollerAds will introduce new advertising formats to give affiliates more ways to reach and engage their audiences. We’re also making major improvements to our domain parking and monetisation solutions, offering publishers and partners higher yields and more transparent reporting with advanced targeting options.

For new affiliates with limited budgets, push notifications is an excellent starting point. They provide high reach, flexible targeting, and affordable testing. If you own domains, our enhanced monetisation platform now makes it easier than ever to generate revenue from unused or parked domains. Start with a focused GEO, use fresh creatives, and leverage our CPA Goal feature to manage spend and optimize results as you learn what works.

For deeper insights into RollerAds traffic or advanced campaign optimization, feel free to reach out to Pierre directly via Telegram: @PierreBerti